Charting a roadmap and making decisions to achieve outlined goals.
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When I began overseeing content for the Texas Children’s People blog, I created a strategy blueprint. From this, we develop a monthly content calendar. See samples and the impact of the strategy.
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When I joined Texas Children’s as a Sr. Social Media Specialist on the HR Communications and Employer Brand Marketing Team, the organization was preparing to open a new hospital in Austin. I took over managing the Austin Talent Network, which included a LinkedIn group and an email list for job candidates.