When I began overseeing content for the Texas Children’s People blog, I created a strategy blueprint. From this, we develop a monthly content calendar. See samples and the impact of the strategy.
Project Archives
Dog Days of Summer
What better time to show off Texas Children’s wonderful facility dogs and their handlers than during the dog days of summer? By focusing on what worked before (dogs, of course) and collaborating with our Pawsitive Play program for engaging content, this social media series achieved excellent engagement on Instagram and Facebook.
Austin Talent Network Engagement
When I joined Texas Children’s as a Sr. Social Media Specialist on the HR Communications and Employer Brand Marketing Team, the organization was preparing to open a new hospital in Austin. I took over managing the Austin Talent Network, which included a LinkedIn group and an email list for job candidates.
Rice Owlentines
Many students meet their future spouses at Rice. The annual Rice Owlentines campaign celebrates alumni couples and features their love stories over Valentine’s Day.
All Roads Lead To Rice
Social media drove home the Homecoming & Reunion 2018 theme with a focus on video content
Flat Owly Campaign
Already part of the Rice Homecoming & Reunion event branding for multiple years, a familiar owl emblem came to life in a new way in this 2017 marketing campaign.
Nichelle Suzanne Strzepek 