Curious • Creative • Resourceful • Intuitive • Dependable • Tenacious • Self-motivated
I am a holistic thinker with an eye for detail who enjoys collaborative problem solving and expressing myself through words as much as through movement. My years in the performing arts nurtured valuable skills like commitment, autonomy and leadership that I bring to my work as a creator of compelling digital content. I have a proven acumen for branding, relationship marketing and the development of voice, as well as the technical skills to implement, coordinate and manage a variety of digital initiatives. Though I wouldn’t have imagined it as a young dancer, it feels as though I’ve been preparing for this role all along.
How did I get here?
While teaching dance at the studio and university level post-graduation, I could sense the Internet would change the way dancers engaged with their study and pursuit of dance. By 2002, I was already thinking about ways I might reach dancers, save teachers time and educate parents online.
After discovering blogging, I started developing the content on my website Dance Advantage in 2008 with little expectation but a lot of momentum. Social media was changing the way dancers engaged with each other. As I immersed myself, developing my voice, I became a leader in a visceral industry still uncertain about its fit within a virtual landscape.
Dance Advantage has been the source of a fountain of growth for me, both personally and professionally. I still do it all — from content development to marketing to technical management — and I continue to craft key content while welcoming guests with expertise in the field to contribute and write for our global audience.
I cover dance performance and news in my adopted home of Houston, Texas, currently contributing to publications such as Arts+Culture Texas magazine, which is distributed free to the arts-going public throughout the state of Texas, and Dance Source Houston‘s, The Dance DiSH. In the past, I’ve contributed regularly to CultureMap Houston, the NYC Rockettes blog and Dance Studio Owner website.
As a volunteer, I have served as Marketing Committee Chair for the National Dance Week Foundation and I presented the whys and how-tos of blogging on a panel for Dance/USA‘s 2012 annual conference.
Being at the corner of a young artists’ interaction with his/her art form and interaction with fellow members of the performing arts community is an exciting place to be. I feel honored to have this vantage point.
I’m also grateful for the valuable and diverse experience owning and managing my own website has provided. In 2017, I was hired as the web and social media specialist for Development and Alumni Relations at Rice University, applying my creativity and strategic problem-solving to execute effective and brand-aligned marketing through email and social media with the goal of increasing alumni engagement online and participation in events and initiatives.
I’d love to hear from you
Whether you have a question about dance, content or anything else, I’d be delighted to connect.