My Experience

I am an experienced marketing & communications pro, empowering brands through strategic and impactful storytelling.

Versatile


Social media and blog writing, email development and segmentation, website management, internal and external communications.

Adaptable


Healthcare, recruitment, education, events, nonprofit industries.

Collaborative


Team leadership, project management, strategy development.

Sr. Social Media Marketing Specialist and Writer,
November 2022 – Current
Texas Children’s Hospital – Employer Brand & Recruitment Marketing

  • Developed and maintain a content blueprint and calendar.
  • Apply SEO tactics when writing compelling, audience-aware, on-brand stories. 
  • Present and report regularly to team, supervisors and executives on content and social media strategy, planning, analytics and outcomes.
  • Collaborate cross-functionally to align content strategies with departmental objectives.
  • Generate fresh story ideas, follow leads and interview subject matter experts.
  • Doubled organic social media post reach, quadrupled new followers and increased page and profile impressions by 82% in 2023.
  • Increased blog post pageviews by over 150% last quarter.
  • Regularly achieve blog content engagement rates between 56% and 85%.
  • Assisted development of messaging, print collateral and promotional merchandise during the launch of a system-wide employer brand campaign.
  • Oversee email newsletters, one-pagers, graphics and landing page development, print and video projects as needed.

Web and Social Media – Team Lead, April 2021 – November 2022 
Web and Social Media Specialist, Jan 2017 – April 2021
Rice University – Development and Alumni Relations

  • Managed a remote team of digital specialists with empathy and respect while exceeding expectations in all established duties.
  • Increased alumni engagement annually over 5 years by planning and executing strategic digital marketing for high-priority departmental events and initiatives.
  • Grew the alumni social media audience by 86% by delivering effective, brand-aligned content informed by social listening tools, data, and experience.
  • Boosted engagement by directing promotional videos, interactive event installations and user-generated content campaigns with attention to detail.
  • Improved quality of constituent email communications by applying existing knowledge of email marketing and HTML and acquiring advanced skills in email segmentation and CRM systems.
  • Strengthened relationships with content creators across the organization.

Content Director, Jan 2009 – Jan 2017
DanceAdvantage.net

Single-handedly launched one of the most visited online dance publications in the U.S., growing readership from zero to over 200K pageviews per month by developing, writing, editing and curating all blog, social media, email and digital marketing materials and content.

Freelance Writer and Journalist, Jan 2009 – Current

Deliver interviews with world-renowned artists, critical performance reviews, entertaining listicles and well-researched feature articles with keen understanding of audience and a commitment to delivering fresh perspectives for publications like Rockettes.com, Arts+Culture Texas, Houston Ballet, and more.

Skills  

  • Leadership & Team Management
  • Collaborative Decision-Making
  • Strategic Planning & Execution
  • Community Engagement
  • Brand Management & Perception
  • Multichannel Communications
  • Project Management
  • Stakeholder Engagement
  • Analytics & Data-Driven Insights
  • Cross-Functional Collaboration
  • Email Segmentation
  • HTML/CSS 
  • AP Style 

Tools 

  • Adobe Creative Suite
  • Microsoft Teams & Sharepoint 
  • Blackbaud CRM
  • Blackbaud Internet Solutions, MailChimp, Bronto 
  • Drupal, WordPress 
  • Sprout Social, HootSuite, Buffer, Coschedule 
  • Adobe Photoshop, Canva 
  • Slack, Asana, Teamwork, Podio, Trello, Google Workspace, Smartsheet
  • Semrush
  • AI/ChapGPT
  • Zoom

Education 

Bachelor of Arts, Dance 
GPA 3.758
Summa Cum Laude 
Slippery Rock University