Austin Talent Network Engagement

Enhancing Engagement in Texas Children’s Austin Talent Network

When I joined Texas Children’s as a Sr. Social Media Specialist on the HR Communications and Employer Brand Marketing Team, the organization was preparing to open a new hospital in Austin. I took over managing the Austin Talent Network, which included a LinkedIn group and an email list for job candidates. The email list had more subscribers than the LinkedIn group but it had not been utilized beyond the welcome email. To make the most of what was in place, I developed a strategy to engage and grow both the email list and LinkedIn group membership. I involved clinical and administrative leaders to post in the LinkedIn group with introductory content to engage members. Additionally, I worked with the Austin Expansion team to create and author a newsletter series aimed at sharing insider information about the new hospital, showcasing team members, and encouraging applications.