Content Strategy for Texas Children’s People Blog
When I began overseeing content for the Texas Children’s People blog, I created a strategy blueprint. From this, we develop a monthly content calendar. The blog’s content is mainly promoted on the Texas Children’s People social media accounts. I use SEO best practices for each blog post, ensuring they align with our employer brand strategy and organizational goals.
Blog Content Blueprint
The Texas Children’s People blog content blueprint supports our employer brand’s mission. It outlines key content goals, their reflection in the material, and the KPIs to track. The strategy includes a topic plan with focus areas that match recruitment goals, keywords, and prioritized audiences, developed with our talent acquisition team. Each area connects to our strategic objectives.
Blog Content Calendar
The Texas Children’s People blog content calendar helps manage our monthly content by giving a clear overview each month. It includes a visual calendar, key dates, places to list this month’s content and publication dates, and room to plan for upcoming content and its status or target dates.
Impact on Blog Traffic
⇑ 47.3%
Blog pageviews referred from organic search increased last quarter.
⇑ 150%
Overall blog pageviews have increased dramatically since I began overseeing content and implemented the strategy.
⇑ 153.6%
Blog pageviews referred from organic social increased last quarter.
Nichelle Suzanne Strzepek 