Celebrating Texas Children’s Facility Dogs Team
What better time to show off Texas Children’s wonderful facility dogs and their handlers than during the dog days of summer? By focusing on what worked before (dogs, of course) and collaborating with our Pawsitive Play program for engaging content, this social media series achieved excellent engagement on Instagram and Facebook.
Content Plan
I used branding and marketing photos of our facility dog team to create a pawsitively adoralble series of six posts. These were shared from mid-July to International Dog Day in late August. The series effectively engaged both followers and non-followers with messages that highlighted each dog’s unique qualities and the impact of our human and canine team members.
Nichelle Suzanne Strzepek 