When I began overseeing content for the Texas Children’s People blog, I created a strategy blueprint. From this, we develop a monthly content calendar. See samples and the impact of the strategy.
Project Tag Archives
Dog Days of Summer
What better time to show off Texas Children’s wonderful facility dogs and their handlers than during the dog days of summer? By focusing on what worked before (dogs, of course) and collaborating with our Pawsitive Play program for engaging content, this social media series achieved excellent engagement on Instagram and Facebook.
Austin Talent Network Engagement
When I joined Texas Children’s as a Sr. Social Media Specialist on the HR Communications and Employer Brand Marketing Team, the organization was preparing to open a new hospital in Austin. I took over managing the Austin Talent Network, which included a LinkedIn group and an email list for job candidates.
Nichelle Suzanne Strzepek 