Curious • Creative • Resourceful • Intuitive • Dependable • Self-motivated
I’m a strategic marketing and communications manager with a unique blend of storytelling and digital expertise. From founding the globally recognized dance website Dance Advantage to driving brand-aligned digital campaigns at Rice University and Texas Children’s Hospital, I’ve honed my ability to create compelling content that engages diverse audiences. I thrive in fast-paced environments, collaborating with cross-functional teams, and crafting narratives that resonate. With experience spanning content creation, SEO, social media and brand management, I am passionate about using my skills to inspire connection, foster community and drive meaningful results.
Driven to connect people and ideas, I thrive on creating collaborative spaces where meaningful stories and impactful strategies come to life.
My Career Journey: From Dance to Digital
From dance to the digital realm, I’ve woven together a career that blends a passion for storytelling with digital strategy. With a background in professional dance and teaching, I sensed early on that the internet would revolutionize the way dancers and teachers engaged with their craft. In 2008, I founded DanceAdvantage.net, a pioneering platform that connected dancers, educators, and parents in a rapidly evolving virtual landscape. What began as a passion project became a global resource, where I lead content development, marketing, and technical management, while fostering a vibrant community of contributors and readers.
My journalism and storytelling flourished alongside my digital work. Covering dance performance and news for prominent publications like Arts+Culture Texas and Dance Source Houston‘s, The Dance DiSH, I’ve had the privilege of capturing the essence of the performing arts in my adopted home of Houston, Texas. I’ve contributed to a diverse array of platforms, including CultureMap Houston and the NYC Rockettes blog, bringing attention to the stories and artistry of the dance community.
With the growth of Dance Advantage, I gained invaluable experience in content creation, SEO, and social media management. This led to my role at Rice University as a Web and Social Media Specialist, where I applied my creative problem-solving and strategic thinking to elevate brand-aligned marketing efforts, resulting in increased alumni engagement and participation in events. Currently, at Texas Children’s Hospital, I lead the development of SEO-optimized recruitment content, significantly boosting engagement on our website and social media, and expanding our talent pipeline.
I’ve also been fortunate to serve as the Marketing Committee Chair for the National Dance Week Foundation and share my expertise at Dance/USA‘s annual conference. Having the opportunity to stand at the intersection of art, community, and digital engagement has been a thrilling journey, and I am excited to bring my broad range of experiences—both creative and strategic—to new roles in marketing and communications.
Nichelle Suzanne Strzepek 